Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 11

Strategic Management - Essay Example Belasen and Frank (2007) in their paper â€Å"Competing values leadership: quadrant roles and personality traits†, sought to establish a system of number and order of leadership roles and tag the associated personality traits which determine leadership roles to them. Thus it’s an effort at establishing a system of metrics to define an otherwise indeterminate and disparate amount of values. Their use of LISREL to determine the extent of fit between competing values framework (CVF) and quadrants is essentially one loaded with a priori tenets of recalcitrant logic. Next Haakonsson, Burton, Obel and Lauridsen (2008) in their paper â€Å"How failure to align organizational climate and leadership style affects performance†, hypothesize that â€Å"misalignments between climate and leadership style are problematic for organizational performance†. The study is based on regression analysis of data collected through a questionnaire. Though the authors acknowledge an element of prejudice and bias on the part of Chief Executive Officers (CEOs), there is still a considerable divergence among variables because the study is primarily a posteriori in its outcomes. Despite the existence of various influences on organizational culture and leadership style, a common tendency to produce a confluence of ideological stances on the part of the two cannot be altogether absent either. Finally Lakshman in his paper â€Å"Attributional theory of leadership: a model of functional attributions and behaviors†, applies cognitive complexity theory and attributional complexity theory to the study of positive and functional contingency model of leadership style with primary focus on the strategic behaviors of the manager/leader. According to the author in so far as subordinates are self-efficacious and motivated by a particular leadership style there is no divergence from the trend-setting behavioral construct. This assumption

Health care marketing Essay Example | Topics and Well Written Essays - 1500 words

Health care marketing - Essay Example As the pioneers who â€Å"bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche† (Blatchford, 2010), Johnson & Johnson successfully used the branding strategy to turn the undifferentiated product ‘Mineral Oil’ ( used primarily for health and medical uses) into one of their most successful consumer products. The Johnson’s Baby product range was later extended to include more related products like the ‘No more tears shampoo’. The brand has become well-known for its comfort, care and safety message which has been communicated very effectively through the above-the-line advertising and their signature pink packaging. The marketing strategies of the Brand have been so successful because of the effective use of basic principles of marketing especially with regards to identifying the target market and developing suitable communications. Target Market   The target market can be formally defined as "A se t of buyers sharing common needs or characteristics that the company decides to serve" (Kotler et al, 2010). Defining the target market is the foundation step towards developing the value in a product or service, that will be communicated according to the consumers needs. The development of distribution, advertising, and production plans all depend on the target market as selected by an organization. ... The communication and value proposition offered is same for all segments. Differentiated: targeting several segments and offering them varied value propositions for a given product, in accordance with their specific needs Niche: Focusing on just one segment, provides them with specialized products with unique value proposition. (Kotler et al, 2010). An organization with a highly innovative product may want to go with niche marketing as they can concentrate their resources on developing a highly involved market for their product. This strategy may also be preferred for companies that are starting out small and do not have the financial and human resources required for a larger marketing plan targeting several different groups of consumers. Organizations have to be clear about their own strengths (and weaknesses), their long and short term goals and the external environment before deciding to utilize a particular targeting strategy. Consumer insight research is an important component o f this process, as it highlights what exactly are the consumer needs and their perceived reception to any new product and Johnson & Johnson. The market segments to be selected for targeting purposes are divided into groups with similar demographic and psychographic traits. The marketers group the consumers through evaluation of questions such as; will they feel the need for a certain product? If so what value will the ascribe to it? Can they afford it? Are they doers or achievers? Is brand status important to them? How important is family to them? And so on and so forth. Questions such as these are designed to provide consumer insight and feelings, which can help a company to design and communicate better solutions for them.

Four pillars of a hyper-social organization Essay

Four pillars of a hyper-social organization - Essay Example The four pillars are based on the need to abandon concepts that were applicable in the previous marketplace, but can be harmful when held onto during hyper-social strategy development. Essentially, the theme of the four pillars theory is addition by subtraction, as the elimination of outdated beliefs will only help to strengthen the development of appropriate hyper-social business strategies. The four pillars approach states that four ideas need to be forgotten: market segmentation, company centricity, processes/hierarchies, and discrete information channels. Each of these previously integral guidelines have been compromised by the development of hyper-social societies. Market segments are no longer relevant as groups have become associated in non-traditional ways, such as due to ideological beliefs (Gaines & Mondak, 2009), that require the focus to shift from the behaviour of markets to the behaviour of people. Accordingly, the next pillar requires businesses to change their operations to be human-centric as opposed to the traditional company-centered structure. Lastly, information channels have become similarly irrelevant due to the vast availability of information through group resources, and structure in general has become unrealistic as a characteristic principle of socially-influenced

Reality Internet Assignment Essay Example | Topics and Well Written Essays - 750 words

Reality Internet Assignment - Essay Example First of all, reality television is famous for its unexpected twists (Saade & Borgenicht 14). Indeed, the producers argue that there is no script written for the characters and they are absolutely free in their actions. All this results in the fact that it is virtually impossible to predict what happens in an episode since reality television tries to capture life as it is. Secondly, it is obvious that reality television provides the viewers with the content that they really want to see (Slade 156). In other words, there has been a tendency that shows on television reinforce the conventional values in one way or another; so, people get easily fed up with it. They want to see something that is being condemned by the society, but exists in real life. Finally, it may be important to note that the concept of elitism has long been abandoned by the contemporary media (Wyatt & Bunton 1). In other words, the views do not want to see beautiful looking celebrities on the screen: they are willin g to see ordinary people who are engaged in ordinary activities. That is why reality television fully satisfies this desire and shows that people on the screen and in real life are much alike. It may be quite interesting to learn that reality television was able to influence non reality shows. For example, nowadays, when a talk show features a interview in one of the characters, it is conducted in a manner as if the latter confesses some of the most inner thoughts to the camera. This has a certain effect: the audience is touched by the genuine feelings that are expressed and watches the show with a greater interest. Speaking of an example of a recent popular reality show, one might note The Bachelor. There are several reasons why it has attracted so much attention of the people. To begin with, one might note that it reflects dreams of many people which is marrying a wealthy and successful spouse. That is why when

Museums & Heritage in a Globalized World Coursework

Museums & Heritage in a Globalized World - Coursework Example There are so many stakes in Greece building the new Acropolis Museum; being a state-of-the-art museum, Acropolis Museum is likely to boost Greece’s cultural tourism and the number of tourists who visiting the country. A reunion of the Parthenon sculptures in the Acropolis Museum will, in particular, lead to a surge in the tourist numbers in Athens (Elaza 45). The special museum serves to counter some of the arguments raised by the British Museum in its quest to keep the Marbles in London. One of the arguments advanced by the British Museum against repatriating the sculptures is that the Greeks will not provide the greatest care required for the Parthenon sculptures (The British Museum, www.britishmuseum.org). Building the Acropolis Museum can counters this argument as follows effectively. Firstly, the new museum is an outstanding with the best management and curatorial capability (The British Museum, www.britishmuseum.org). As such, it provides such an ideal place to showcase the Parthenon sculptures. Secondly, the location of the Acropolis Museum is such that the museum is close to the ancient monument. Since the architectural design of the new museum’s Parthenon galleries closely fits that of the Parthenon itself, preserving the marbles in this museum would return to the marbles some of their architectural significance. Keeping the marbles in London makes lose this important feature (Acropolis Museum girds for Battle over Marbles, youtube.com) Another argument advanced by the British Museum is that the Parthenon sculptures belong â€Å"to the world.† Consequently, they should be left in London where â€Å"everyone† can get an opportunity to enjoy them. The construction of the state-of-the-art and world-class Acropolis Museum in Athens falsifies the claim that London is the best place for people to enjoy the Parthenon sculptures. It is also safe to

Reaction response 6 Assignment Example | Topics and Well Written Essays - 250 words

Reaction response 6 - Assignment Example Instagram encourages user engagement in the process. Compared with Facebook and twitter, Instagram allows the targeted audience to develop the necessary image because it employs the use of photos. People find reading boring, but the use of photos increase the rate of information transfer by allowing the audience to scheme through the photo provided. In addition, photos can be edited in Instagram thereby improving the quality. It can be used to offer better image of a product or service offered by the company, but target a smaller audience than Facebook. Sharing of photos and information on Facebook is challenging when restriction is required. In fact, Facebook shares the information with all the friends in the list. Instagram allows the user to identify the people to access thus limit access to the picture or information shared. Therefore, when targeting a small audience, Instagram will ensure fast information transfer while allowing the participants to offer their views on the idea presented. In conclusion, Instagram is highly effective when handling a smaller target group and is supported by

Reading response to The Beautiful City of Tirzah by Harrison Essay

Reading response to The Beautiful City of Tirzah by Harrison Candelaria Fletcher - Essay Example These are some of the efforts that she put in her life that other people would not do. Most of her time was spent when taking care of her collection of animals. This explains an individual with a noble heart and one that does not see time wastage in catering for stray animals. These are some of the most appealing undertakings that the entire Fletcher’s family cherished. Such acts have been showcased severally in Fletcher’s writing. In one instance, she welcomed an owl that had been found by one of her sons into her home. Contrary to most people, she welcomed it in spite of the fact that it is said to be a bad omen and that it brings bad luck to those close by. Instead of viewing the owl as bad luck, she has a positive view of it and even names it Tirzah as outlined in the Bible to depict a beautiful city. This shows that she did not follow misleading superstitions in her quest to cater for the animals in need of help. The author has managed to make some additions into the work to make it very successful. This includes the use of similes in his work. When his mother is naming the owl, the author describes the situation using simile stating that his mother was, â€Å"savoring the syllables, which break like sunlight through her windows crystals, turquoise and yellow† (Fletcher 9). This makes the scene very lively in that the reader is able to form an image of the scene making this section very enjoyable and easily understandable. Moreover, the author uses metaphors to describe some of the small things in that particular scene in great detail. This makes the scene interesting and makes those things appear more beautiful. The author also gets involved in the situation to make their own feelings known to the reader. When describing the owl, the author says that what he liked the most was the eyes of the owl describing them as piercing yellow and the size of dimes. Such description of a small th ing makes the reader aware of how much the